6 reasons small businesses need to get online

Get found

It’s a fact that customers are all heading online to find local shops or to search for products or services like hairdressers or restaurants, so it’s clear you could be missing out on valuable customers without being online. It maybe you just need a push with your SEO to get higher up the search results, or it could be that you aren’t online at all. The fact of the matter is that, you need a digital footprint to be competitive in any industry nowadays.

Get more customers

It can be said that the success of any business relies on your ability to bring in new clients. Traditional marketing methods like direct mail or print advertising can be effective for some companies but are often very expensive and often unreliable. Getting online extends your customer base globally and often means you pay a lot less for that exposure.  You can also tailer you service based on the data you get from your site engagement, meaning you can better serve you customers!

Gain competitive advantage

Did you know that in a recent US study a whopping 93% of people surveyed stated that they conduct online research before making a purchase, 93%! Without a website you are at risk of losing market share to competitors who are taking advantage of the online marketplace. It’s pretty simple, if you are in direct competition with a competitor and they are effectively utilising their website, they have a clear advantage, even more so if they have an effective all-encompassing digital marketing strategy.  

Build credibility

Social media platforms such as Facebook and Twitter are a great way to quickly get online, get found and interact with your customers. They can however be very limiting in terms of design flexibility, and the ability to inject your brand personality. A recent study showed that 84% of consumers felt that a business with a website has more credibility that a business with just a social media page.  

Accessibility

The internet is 24/7 – a 24-hour showroom that allows potential customers to find and research your product or service well after the traditional business hours, all in the privacy of their home! Selling your product or service online means you can capture the sale as soon as the customer is interested, well after your physical store as closed, which may be past the point the consumer is interested.

Customer support

Online chat, customer service number or email, all are great ways to improve how you can help your clients. Good customer service can help you answer potential customers and save you time and money in the long term.

A great low effort system to help answer your customers queries is to integrate an FAQ page on your website. Not only does this help answer your customers questions, FAQs are great for SEO!

For more helpful tips like these, be sure to visit the Stamp Marketing blog!

About the author

Stamp Marketing are a UK based, digital marketing agency. They help small and medium sized businesses build and maintain a positive presence online.

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